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Starbucks is everywhere and when people are not making their daily coffee runs at the local Starbucks, they are setting up meetings at Starbucks. In all of the North American cities I have been to, you cannot help but notice a Starbucks on every corner in the Central Business District close to the office crowd. I live in somewhat urbanized area in a suburb of Washington D.C. and there are three Starbucks located within one (1) mile from my house. When I first noticed this trend, I thought it was overkill, especially from a retail real estate perspective, but after doing some research and seeing the number of people going to Starbucks, it became very clear – Starbucks is in the convenience real estate business.

“The coffee chain’s aggressive growth also hinges on what the company calls “infill” — adding stores in cities where its mermaid logo is already commonplace. In some cases, that means putting a Starbucks within a block of an existing store, if not closer.

While Starbucks knows there’s plenty to lure people into their stores, they also recognize that many people can’t be bothered to walk very far — or wait very long — for an optional and pricey treat.

“Going to the other side of the street can be a barrier,” said Launi Skinner, senior vice president in charge of Starbucks’ store development.”

Link (via Boing Boing)

Starbucks is aiming to be the most convenient coffee shop/meeting place/quick service experience possible. Now excuse me as I sip a Tall Chai Tea Soy Latte

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