For a long time people talked and speculated about Apple opening a store in Washington D.C.’s Georgetown. Well, finally it is going to happen. Last week, the Washington Business Journal dedicated a front page column to Apple’s recent acquisition of 1229 Wisconsin Avenue, N.W. For those of you not familiar with the location, it is the existing location of French Connection (FCUK).
I am not sure that Georgetown is really the place for Apple to open a flagship store in the District of Columbia, but Georgetown is one of the top tourist destinations in the Washington D.C. Metropolitan area, so let’s see how it goes.
Some of the questions real estate minds have to be asking are:
1) Is this store going to negatively impact the existing locations in Clarendon and Bethesda?
2) Have they really thought out who their customer base is going to be?
As mentioned above, I am not sure Georgetown is the best place to open an Apple store in the district. The parking is limited at best, not everyone is doing well in Georgetown despite the long list of top notch international and national retailers.
Apparently, the building sold for north of $10 million dollars! So, we will all see how Apple does in Georgetown, but its good to see another store open in your hometown.