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I just read a great article about Potbelly Sandwich Works a concept that people located in Chicago and Washington D.C. should know well. It has consistently been voted as the best sandwich in D.C. I think the sandwiches are great and the service is quick. Their sandwiches are not too big and they are intended to be shared by a group who goes in for lunch or dinner. They also sell ice cream, ice cream shakes, floats, cookies, salads and a couple of other items.

Potbelly has a very specific sight selection criteria that is definitely worth emulating. The company has been known to be patient to get the desired site. One of the best examples of Potbelly’s site selection in Washington D.C. is the store located at 19th & L. The site is a very visible corner that is located in the business district. The store is one of the few Quick Service Restaurants open in the evening. Hopefully, a Potbelly Sandwich Works will be opening in your area in the coming months. Here are some of the main criteria for Potbelly’s site selection process:

  • Good Visibility
  • Close proximity to an office population (lunch business is important)
  • Strong Daytime Traffic
  • End Caps or Free Standing Buildings (in the suburbs)
  • 1,800 – 3,000 Square Feet

For more information on all of the main site selection criteria, click  to go to Potbelly’s  real estate homepage.

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