Every now and then I hear limiting phrases like “That won’t work in my business” or  “My industry is different”. Phrases like that are limiting and just far off. Unfortunately, to a large extent, people in the retail real estate industry have not embraced technology like other sectors of the economy let alone real estate. My goal is to find a way to use technology efficiently so that people in the industry truly see the value of modern technology beyond a Blackberry. Blackberries are excellent tools, but so much more could be utilized.

I recommend starting with an e-mail address. Yahoo, Gmail, Hotmail… so many services offer e-mail addresses. I am serious about this. I run across so many people interested in leasing space, but they do not have e-mail addresses.